Epping

109 Townhouse Master-Planned Project with 42 Apartments & 2 retail shops in Aurora Town Centre
Development Management
Front Project Management
Strategic Direction
Marketing & Sale

Project Details

  • Client: Champs Elysees Pty Ltd
  • Location:  Epping, VIC
  • Project Value: $70M
  • Project Status: Sold

Project Overview

The Harvest Home Road Masterplan is a large-scale mixed-use residential development in the rapidly growing suburb of Epping. It features 109 thoughtfully designed townhouses, 42 apartments, and two retail shops, all crafted to create a vibrant community hub. Innovista Group played a key role in evolving this project from concept to a highly successful development that surpassed client expectations.

Innovista Group’s Role

The Harvest Home Road Masterplan is a large-scale mixed-use residential development in the rapidly growing suburb of Epping. It features 109 thoughtfully designed townhouses, 42 apartments, and two retail shops, all crafted to create a vibrant community hub. Innovista Group played a key role in evolving this project from concept to a highly successful development that surpassed client expectations.

Outcome

The Harvest Home Road Masterplan highlights Innovista Group’s adaptability and strategic thinking in a shifting market. By optimising townhouse numbers and employing a savvy sales approach, Innovista delivered outstanding value, selling at peak market conditions and setting a new standard for residential developments in Epping.

Project Highlights

Master-Planned Community

The development features 109 townhouses and 42 apartments, offering a mix of housing options to meet the needs of a diverse market. The inclusion of two retail shops adds convenience and enhances the community feel.

Strategic Revisions

Originally planned for 118 townhouses, Innovista Group advised reducing the townhouse count to 109 to create a more sellable and attractive product that was better suited to the local market in Epping. This strategic adjustment improved the overall marketability and appeal of the project.

Prime Location

Located within the Aurora Estate in Epping, the development benefits from proximity to key amenities such as Aurora Village Shopping Centre, public transport links, and recreational facilities. The site is well-positioned within a thriving residential community.

Client Experiences That Speak for Themselves

Theo’s strategic direction and Innovista’s market insight were game-changers for our project. Their innovative buy-and-hold strategy and perfectly timed sale resulted in an exceptional 120% ROI. We’re impressed by their ability to maximise returns while minimising risk.
Li S – CEO | Champs Elysees

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