Epping
Overview:
The Harvest Home Road Masterplan is a large-scale mixed-use residential development located in the rapidly growing suburb of Epping. The project consists of 109 well designed townhouses, 42 apartments, and two retail shops, designed to create a vibrant community hub. Innovista Group played a critical role in transforming this project from its initial concept into a highly successful development that exceeded client expectations.
Innovista Group’s Role:
Innovista Group provided comprehensive Development Management, Front Project Management, Strategic Direction, and Marketing & Sale Services for this master-planned community. When the client faced challenges regarding the next steps of the project, Innovista proposed an innovative buy-and-hold strategy with optimal timing for sale. This strategic approach allowed the client to maximise returns while minimising construction risk.
Through its industry expertise and diverse network, Innovista facilitated a competitive sales tender process that attracted interstate & international investors. By carefully selecting sales partners and timing the sale to align with market conditions, Innovista achieved a remarkable outcome for the client—delivering a 120% return on investment with minimal construction work required.
Outcome:
The Harvest Home Road Masterplan is a testament to Innovista Group’s ability to adapt to changing market conditions and think outside the box. By reducing the townhouse count and implementing a strategic sales approach, Innovista delivered exceptional value for its client. The project was sold at an optimal time, far exceeding financial expectations and setting a new benchmark for residential developments in Epping.
"Theo's strategic direction and Innovista's market insight were game-changers for our project. Their innovative buy-and-hold strategy and perfectly timed sale resulted in an exceptional 120% ROI. We're impressed by their ability to maximise returns while minimising risk."
Li S – CEO | Champs Elysees
Client
Champs Elysees Pty Ltd
Location
Epping, VIC
Project Value
$70M
Project Status
Sold
Project Highlights
Master-Planned Community
The development features 109 townhouses and 42 apartments, offering a mix of housing options to meet the needs of a diverse market. The inclusion of two retail shops adds convenience and enhances the community feel.
Strategic Revisions
Originally planned for 118 townhouses, Innovista Group advised reducing the townhouse count to 109 to create a more sellable and attractive product that was better suited to the local market in Epping. This strategic adjustment improved the overall marketability and appeal of the project.
Prime Location
Located within the Aurora Estate in Epping, the development benefits from proximity to key amenities such as Aurora Village Shopping Centre, public transport links, and recreational facilities. The site is well-positioned within a thriving residential community.
Project Highlights
Master-Planned Community
The development features 109 townhouses and 42 apartments, offering a mix of housing options to meet the needs of a diverse market. The inclusion of two retail shops adds convenience and enhances the community feel.
Strategic Revisions
Originally planned for 118 townhouses, Innovista Group advised reducing the townhouse count to 109 to create a more sellable and attractive product that was better suited to the local market in Epping. This strategic adjustment improved the overall marketability and appeal of the project.
Prime Location
Located within the Aurora Estate in Epping, the development benefits from proximity to key amenities such as Aurora Village Shopping Centre, public transport links, and recreational facilities. The site is well-positioned within a thriving residential community.
